The Future is + than it seems is the baseline of Atlântica’s new branding campaign. A creative concept that brings together entertainment and reflection, developed by Central, which was also responsible for the digital strategy and OOH amplification, as well as press office.

The “heart” of the campaign is a digital limited series presented by the influencer Manuel Carrapatoso. Using a vox pop format, the episodes are available on TikTok and were outlined to encourage discussion about the myths surrounding higher education, artificial intelligence and employment.

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