Teresa Figueira at Central
Teresa Figueira has just joined Central de Informação as shareholder, joining the founding partners Elsa Lima de Carvalho and Rodrigo Viana de Freitas. She arrives with the objective of strengthening the operation in Lisbon and opening new business areas, both domestically as well as internationally. The agreement takes immediate effect and comes at a moment when Central de Informação is concluding the ISO 9001:2015 quality certification process.
Teresa Figueira, until now partner at Lift Consulting – where she was responsible for managing the areas of corporate communication and public affairs – was general manager of H+K Strategies for 6 years, having joined the WPP Group agency in 1997. Has extensive experience in managing multinational clients as well as coordinating integrated communication programs and teams. Since 2019, she is president of APECOM – Portuguese Association of Communication and Public Relations Agencies, having received, earlier this year, the award for Communication Professional of the Year, from Meios & Publicidade, in representation of the whole the sector. She is also a member of the board and a representative of Portugal at ICCO – International Communications Consultancy Organization.
For Teresa Figueira, this new challenge at Central de Informação represents an important and well matured step: “I have followed and admired the agency’s journey over the years and have been working directly with Rodrigo for a long period, in different board of directors at APECOM. Central is as innovative as it is a very consistent agency. It has a multidisciplinary and talented team, has a relevant portfolio of important clients and many awarded projects, developed not only in Portugal but also internationally. It has the positioning I think is correct so that I can help grow and develop new markets and approaches. I couldn’t be more excited”.
For Rodrigo Viana de Freitas, CEO of Central, the arrival of Teresa Figueira “is a natural stage in the agency’s growth”. And he adds: “Teresa is an excellent professional, who represents all the ethical values we stand for. The strong connection that has united us for several years makes this decision a very simple process that, and it will give to Central a new dimension, capacity and strategic vision. Therefore, we could not be happier with this outcome”.